The Perfect Pour Meets The Perfect Punchline
At the heart of the Edinburgh Festival Fringe, Magners is teaming up with Underbelly, one of the festival’s most iconic stages. From headline grabbing comedy to up and coming talent, this is where Fringe buzz lives every night.
With our Magners bar pouring perfectly served cider, the atmosphere is easy, social and unmistakably Fringe. It’s a place to gather before the show, linger after the laughs and soak up the energy of the world’s biggest arts festival.
As part of the action, the winner of the Magners Share The Craic comedian search takes to the Underbelly Wee Coo stage every night of the Fringe. A fresh voice, a packed crowd and a proper Fringe moment, shared with Magners.
Proudly Pouring at Underbelly
Magners are the Official Cider Partner of Underbelly at the Edinburgh Fringe 2026.
Make sure explore the social hub of George Square, featuring the 18-metre Magners branded bar. Check out the other stages including the Magners branded ‘Wee Coo’ stage where our comedian will be performing every night at 10:20pm. Bring your friends and Share The Craic over a Magners.
Remember to make time to relax, grab a pint of Magners, some food, maybe a deck chair, and soak up the Fringe buzz.
There’s something very “Fringe” about stepping out of a show and heading straight to the bar. A classic choice: A cold Magners over ice.
Pairs perfectly with:
> Festival food
> A post-show debrief
..or just watching the chaos unfold
Where It All Happens
Your Magners X Underbelly Experience Get amongst the buzz, embrace the chaos of the city and enjoy a Magners while you do it.
George Square (Main Hub)
Home of the ‘Wee Coo’ stage where the Magners Share The Craic comedian will be performing at 10:20pm each night. Best place to grab a Magners & enjoy the atmosphere near to the iconic upside-down purple cow – you won’t miss it!
Cowgate (Intimate Shows)
More intimate shows including cabaret, comedy & theatre
Bristo Square
Home to a number of Underbelly venues including: McEwan Hall, Cowbarn, Friesian, Jersey, Dexter, Dairy Room, Ermintrude, Clover, and Daisy.
Circus Hub
Located on the scenic Meadows, dedicated to the circus
Underbelly Festival Acts Schedule | What’s On
Find Out
Underbelly Festival FAQ | Tickets, Shows, Location and Tips
Read MoreUnderbelly Festival Edinburgh Guide | Location Guide, Travel Tips and Things to Do
Show Me
Underbelly George Square Map 2026 | Venue Layout and Festival Hub
See Here
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