Got what it takes to crack the craic? We’re searching for the next breakthrough comedian with Share The Craic – a nationwide comedy search celebrating sharp wit and laughs shared over a pint.

This isn’t just about bragging rights. The winner will secure a fully paid residency at Underbelly at the Edinburgh Fringe, courtesy of Magners.

Sound like it’s worth a craic? Enter your details below and if you’re shortlisted, we’ll be in touch with details of your nearest heat.

Full terms are listed at the bottom of the page. Please read them before applying.

Enter online by submitting your details above.

Our panel of talent scouts and comedians, will review all applications and successful applicants will be invited to a regional heat.

The Grand Final will take place at Underbelly Boulevard, Soho, London.

One winner will be chosen to take their comedy all the way to Edinburgh Festival Fringe 2026.

Think you’ve got what it takes? Enter your details below and if you’re shortlisted, we’ll be in touch with details of your nearest heat.

MAGNERS SHARE THE CRAIC COMEDY SEARCH  (the “Contest”)

APPLICATION TERMS & CONDITIONS

By commencing your application form for the Contest, you agree to the following terms and conditions (“Terms”):

General
1. The promotor of this competition is Magners GB Limited, Pavilion 2 The Pavilions, Bridgwater Road, Bristol, BS99 6ZZ, (“Magners”). This competition shall be run and administered by Magners with support from its agencies Launch PR, 167-169 Great Portland Street, London, England, W1W 5PE (“Launch”), Captivate Social (UK) Limited t/a Fabric, 167-169 Great Portland Street, 5th Floor, London, England, W1W 5PF (“Fabric”) and Bigger Agency Limited , 41 Great Portland Street, London, W1W 7LA (“Bigger”)

2. Magners is the official cider partner of Underbelly for the Edinburgh Fringe 2026. As part of this partnership, Magners is on the hunt for an upcoming comedian to perform at the Magners Share the Craic daily slot at Underbelly’s Wee Coo stage during the Edinburgh Festival Fringe 2026. Please see full details of prize below.

3. These terms relate to your application to take part in the Contest and form part of your application form. For the purposes of the application form and these Terms, “we”, “us” and/or “our” shall mean Magners, Launch, Fabric and Bigger, as appropriate.

Entry Criteria

4. You confirm that you meet the following Eligibility Requirements:
a) You are above the age of twenty-five (25);
b) You reside in the UK or the Republic of Ireland.
c) You are able to commit to all travel for and participation in the regional heats , the grand finale and to participate in the prize;
d) You have no previous history of alcohol misuse or criminal record;
e) You have no other current partnerships with other Cider brands;
f)You must have original material (for entry), available for us to view as part of the entry form (this can be shared via a link to your social media platform or by upload);
g) You must have 15-20 minutes of original material (to perform if selected to participate in the regional heats and grand finale);
h) You must feel comfortable pulling together content for a 45 minute – 1 hour set to perform at the Underbelly Wee Coo stage during the Edinburgh Festival Fringe;
i) You must have the right to work/perform in the UK;
j) You must be available for month of August 2026 to perform during the Edinburgh Festival Fringe (reasonable return travel and accommodation in Edinburgh will be provided);
k) you must not already be planning to perform at the Edinburgh Festival Fringe 2026;
l) You must have no ongoing disputes that could cause reputational risk;
m) You must not be currently represented by a major comedy agency;
n) You must confirm that you are not a current or permanent employee of Underbelly; and,
o) You must confirm that you are not employed by, or an immediate family member of an employee of Launch, Magners, Bigger, Fabric or any subsidiary of C&C Group plc, the parent company of Magners.

Material/content guidelines

5. We’re mindful of how audiences engage with content today, and of the importance of creating material that feels considered, inclusive, and appropriate for a broad audience. With that in mind, we’d ask that this is reflected in the content you produce and plan to showcase.

6. As Magners is an alcohol brand which is subject to certainly regulatory and legal rules in terms of promotion of alcohol and responsible drinking. It is especially important to us that alcohol is portrayed thoughtfully and responsibly. For us, it’s important that the material feels sensitive, balanced, and enjoyable for a broad audience. Please familiarise yourself with the Advertising Standards Agency’s CAP and BCAP code in respect of Alcohol Promotion (which can be found here: 18 Alcohol – ASA | CAP) and the Portman Group Code on the Naming, Packaging and Promotion of Alcohol (which can be found here: PG).

7. If you are selected to participate in the Contest, nothing in your contribution to the Contest or enjoyment of the Contest shall be done to bring (in the opinion of Magners) Magners, Underbelly, Bigger, Launch, Fabric or any member of the C&C Group into disrepute, or prejudice the successful broadcast of the Contest, nor shall you make any derogatory comments about the Contest, or any person involved with it, including us or any member of the C&C Group. Any breach of this term may result in your disqualification from the Contest.

The prize

8. One winning comedian. The winning comedian to win the Magners’ residency at the Underbelly Wee Coo Stage during the Edinburgh Festival Fringe. This will involve the winning comedian securing a daily slot to perform at the Magners “Share the Craic” show at the Underbelly’s Wee Coo Venue. Prize includes:
a) mentoring from an experienced comedy expert in the lead up to the residency;
b) a daily slot to perform on the Underbelly’s Wee Coo Venue during Edinburgh Festival Fringe 2026 (slot is estimated to be a late evening slot but times will be confirmed with the winner closer to the time);
c) a share of 60% of the profits generated from tickets sales of the “Share the Craic” show which winner performs in (subject to you entering into any agreement with Underbelly in order to effect this);
d) reasonable return travel costs to Edinburgh for the residency (standard class travel only); and,
e) accommodation to be provided for the winner between the dates of 3 August 2026 to 31 August 2026.

All other costs associated with enjoyment of the prize are the responsibility of the applicant.

How to enter

9. To enter visit https://magners.com/uk/share-the-craic/ and complete the required application form. As part of the application form, you will be required to provide:

a) your name;
b) your email address;
c) your home address;
d) your telephone number;
e) your original comedy material (this can be shared via a link to your social media platform or by upload); and,
f) confirm that you are over the age of 25.

10. Submitting an application form or receiving communication from us in relation to this application does not constitute an offer to participate in the Contest. Due to anticipated volume, unsuccessful applicants may not be contacted.

11. In reviewing applications, we will consider applications against our responsibilities and obligations under the Advertising Standards Agency’s CAP and BCAP code in respect of Alcohol Promotion (which can be found here: 18 Alcohol – ASA | CAP) and the Portman Group Code on the Naming, Packaging and Promotion of Alcohol (which can be found here: PG).

12. Any application forms (or other documents submitted as part of the application/selection process) may not be considered if they are incomplete, incomprehensible and/or incorrectly submitted. We do not accept any responsibility whatsoever for any technical failure, malfunction, delays of or any other problem which may result in any application or document not being property received by us by the closing date.

13. Application opening date is 17:00 Thursday 23 April 2026 and application closing date shall be 23:59 Friday 29 May 2026 (the “Closing Date”). We reserve the right to extend or close the application process at any time in our sole discretion, without notice.

The selection process

14. Following review of your application by our judging panel you may be shortlisted to take part in the next round of the Contest which is the regional heats. Regional heats will take place at the following locations:

We will use our reasonable endeavours to try to allocate you to the nearest regional heat based on your home address but in some instances, you may be required to travel to another location depending on demand for each location.

15. Should you be selected to participate in the regional heat, you will be contacted by us by email (magners@bigger.agency) with further details on the regional heat and to confirm which location you are to attend. At this stage, please let us know if you require any reasonable adjustments to be made in order to allow you to participate in the Contest.

16. To participate in the regional heats, you will be required to perform 15 to 20 minutes comedy set for the judging panel and the audience. Please note, tickets for this event will be available for purchase by the general public. The regional heats judging panel will select finalists based on their performance on the day. Should the judges be unable to agree on a winner, the lead judge will have the casting vote. The winner of each regional heat will proceed to the grand finale which will be held at the Underbelly Boulevard Soho on 30th June 2026 at 7.30pm.

17. Winners of the regional heats will be required to attend the Grand Finale at the Underbelly Boulevard Soho on 30th June 2026. If selected to take part in the Grand Finale you will be required to perform your 15 -20 minute comedy set for the judging panel and audience. Please note, tickets for this event will be available for purchase by the general public. The winner will be selected on the day by the judging panel based on their performance at the grand finale.

18. Please note all costs associated with attending regional heats and the Grand Finale, including travel costs and/or accommodation are the responsibility of the entrants.

Your Obligations

19. Should you be invited to take part in the selection process for the Contest, you agree to:
a) Provide us with valid and original proof of age and identity;
b) Attend the regional heats relating to the Contest on the dates allocated to you by us;
c) Share such background information as requested by us (including but not limited to information relating to employment, social media, and any criminal allegations or investigations and/or unspent criminal convictions. We reserve the right to conduct background checks on any shortlisted applicants who are being considered for a place in the regional heats. Please note that disclosing information of this nature will not automatically disqualify you from participating in the Contest, but it is important that we are made aware of any relevant issues; and,
d) Provide us with all consents and/or assistance necessary in order to carry out background searches (including but not limited to social media and internet searches) if/as required.

20. You confirm that all information supplied on the application form is true, accurate and honest, and that no information has been withheld.

21. If you are selected as the winner, you agree to promptly sign and return the winners agreement (in the form provided by us), which sets out the terms on which you are offered the prize and enter into any agreements with Underbelly which may be required to allow for you to participate in the prize.

22. If selected to take part in the Contest, you agree to follow any further rules and instructions which we may notify to you (such as a participant’s code of conduct and a content or material’s briefing document). You accept that we may alter or add to these instructions or rules from time to time, in our sole discretion.

23. Please note that we may disqualify you at any time without liability from any stage of the selection process or revoke any selection (if selected) from the Contest if in the sole opinion of Launch, Bigger and/or Magners, you fail to abide by these Terms or if ongoing association with you will or is likely to damage the Magners or any other member of C&C Group’s brand or otherwise bring our or any member of  C&C Group into disrepute.

Participant publicity

24. By virtue of you completing and submitting an application for consideration, you are consenting to participating in media coverage, including but not limited to, social media content captured throughout the competition process. The winner may be required to participate in additional publicity including social media promotions during the Edinburgh Festival Fringe 2026. This will be communicated to the winner at the time.

25. A participant may be required to participate in publicity arising from the Contest. Publicity may include, but not be limited to social media content.

Miscellaneous

26. We will process your personal data, including your name, age, image and voice, as part of the application review process for the Contest together with such special category data you may share such as criminal history. We will do so in accordance with the relevant data protection law, and you can find out more information regarding the processing of your personal data by viewing our privacy notice, available here: https://magners.com/uk/share-the-craic/.

27. In the event of any dispute, the decision of the Promoter is final, and no correspondence will be entered into.

28. If an act, omission, event or circumstance occurs which is beyond the reasonable control of the Promoter and which prevents the Promoter from complying with these Terms and Conditions, the Promoter will not be liable for any failure to perform or delay in performing its obligation but will always endeavour to minimise the effect to participants in order to avoid undue disappointment.

29. The Promoter and its associated agencies and companies will not be liable for any loss (including, without limitation, indirect, special or consequential loss or loss of profits), expense or damage which is suffered or sustained (whether or not arising from any person’s negligence) in connection with the Contest, the delivery, acceptance or use of any prize, except for any liability which cannot be excluded by law (including personal injury, death and fraud) in which case that liability is limited to the minimum allowable by law.

30. Any costs or expenses incurred by you in respect of applying for the Contest or participation in the selection process (such as internet charges, phone calls, travel to regional heats and grand finale etc.) shall be borne by you.

31. We reserve the right to cancel the Contest at any time, at our sole discretion.

32. These terms were updated on 23 April 2026. We may update and/or amend these terms from time to time.

33. If any of these conditions should be determined to be illegal, invalid or otherwise unenforceable then it shall be severed and deleted from these Terms and Conditions and the remaining conditions shall survive and remain in full force and effect.

34. These Terms and any application form, as well as any non-contractual obligations arising out of or in connection with the Contest shall be construed in accordance with the laws of Scotland. The parties submit to the exclusive jurisdiction of the Scottish courts.

Data Privacy Notice

Magners Share the Craic Comedy Search

This privacy notice explains how we’ll collect, use and store your personal data if you apply to take part in Magners ‘Share the Craic’ comedy search, and if you are then selected to participate. It also gives you information about your legal rights granted under data protection laws.

Magners has partnered with experts from the comedy world to deliver this exciting opportunity. Each party is operating as a separate data controller for the purposes of this promotion.

The data controllers’ details are:

Magners GB Limited, Pavilion 2 The Pavilions, Bridgwater Road, Bristol, BS99 6ZZ.

Underbelly Limited, Diamond House 36-38 Hatton Garden, London, EC1N 8EB.

Bigger Agency Limited, 41 Great Portland Street, London, W1W 7LA.

Launch PR Limited, 167-169 Great Portland Street, London, England, W1W 5PE.

Captivate Social (UK) Limited t/a Fabric, 167-169 Great Portland Street, 5th Floor, London, England, W1W 5PF.

If you have any questions about this privacy notice, or how your personal data will processed during this competition, please contact the Magners (C&C Group) Data Protection Officer by emailing GDPR@candcgroup.com.

This privacy notice was drafted in April 2026. We’ll contact you if we make any significant changes to it.

We won’t be able to consider your application or respond to your queries if you don’t provide certain personal data. It’s also important that the personal information we hold about you is correct and up to date, so please keep us informed if your personal information changes during your relationship with us.

1. Why we’ll use your personal data

Your personal data will be used to successfully plan and run the Magners Share the Craic comedy search. This includes the shortlisting for the regional heats and final selection processes, arranging travel and accommodation for the winner, and any media coverage including but not limited to, social media content captured throughout the competition process.

We may need to conduct background checks, including ‘basic’ criminal history checks, to ensure suitable participants are selected and to minimise reputational risk. If such checks are deemed necessary, the shortlisted participants will be asked to consent to this happening at that point in the process.

If necessary, your personal data will be used to manage issues or legal disputes if these arise during or following this promotional activity.

2. Our ‘lawful basis’ for using your personal data

For the initial phases of this promotion, we’ll rely on your consent to process your personal data by virtue of you completing and submitting an application for consideration.

Whilst there is no requirement or expectation that you will disclose ‘Special Category’ data, it is possible you might choose to share this information voluntarily e.g. in responding to questions posed during the application process. Our lawful basis is therefore explicit consent.

The legal basis for processing any criminal conviction and offence data during the background checks is also consent as outlined in Condition 29 of Schedule 1 of the Data Protection Act 2018.

Once the successful participants have been chosen and have agreed to participate, we will rely on ‘performance of a contract’ as the lawful basis to process personal data, in circumstances where consent is no longer the appropriate basis to use.

3. Passing your information to others

We’ll share your data with other people and organisations. We require these third parties to respect the security of your data and to use it legally. Where a third-party is acting as our ‘data processor’, they’ll act solely on our instructions and will only use your information for that specific purpose.

We may share your data with:

Other entities within the Magners parent company group (C&C Group plc), as part of our regular reporting activities, during analysis of the success of this promotional campaign, in the context of a business reorganisation or group restructuring exercise, or for system maintenance support and hosting of data.

The other parties involved in the organisation of the regional heats and Fringe event.

Companies that provide products and services, for example travel companies or venues used during the promotion.

Social media platform providers, such as Meta and Google for the purposes of promoting the comedy competition and spotlighting the participating comedians across social media.

Press and media outlets, as part of promotional activities throughout the competition process.

IT system providers, including data storage providers and their technical support teams, if necessary.

Official bodies, law enforcement agencies, insurers, our accountants, auditors, legal advisors etc where we must do so to comply with legal obligations, exercise or defend our legal rights, to prevent and detect crime or prosecute offenders, or to safeguard and protect our employees, consumers, or other individuals.

4. International transfers

Your personal data may be transferred to and stored in locations outside the UK. This will typically occur when we use service providers located in the EU (e.g. accommodation and travel providers), or where our IT providers host our data elsewhere in the world. These data transfers require us to follow certain rules under data protection law to ensure that your data will be adequately protected, so we’ll only transfer data to countries that have been confirmed as protecting personal data to UK or EEA standards, or where contractual commitments are in place which make sure the data is protected to these standards.

Please contact the Magners Data Protection Officer if you need more information on this.

5. How long we keep your personal data

Your personal data is only kept for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any operational, legal or reporting requirements, and in order to defend our legal rights.

We have determined that:

Applicants who do not reach the shortlist stage: your personal data will be retained for one month

Social media posts and content will remain available online beyond the end of the competition period. If you ask us to remove content that includes your personal data, we will delete or stop using that content where it is under our control. However, content published online may continue to be available outside our channels, for example where it has been reposted by other users, or indexed by search engines. We do not control these copies and cannot guarantee their removal.

6. Your rights

Under data protection law you have the right to:

Request access to your personal information (commonly known as a ‘data subject access request’). This enables you to receive a copy of the personal information we hold about you and to check that we are lawfully processing it.

Request the correction of incomplete or inaccurate personal information that we hold about you.

Request erasure of your personal information in certain circumstances.

Object to processing of your personal information in certain circumstances.

Request the restriction of processing of your personal information.

Request the transfer of your personal information to another party, known as data portability.

Withdraw your consent. In circumstances where your consent is the lawful basis for the processing, you have the right to withdraw your consent at any time.

Complain to us about how we’ve handled your personal data or your data rights. You can fill out our complaints form here. This form should not be used for general service complaints relating to Magners, nor for general enquiries.

If you want to exercise any of these rights please contact GDPR@candcgroup.com.

Your right to complain to a data protection regulator

We aim to collect, use and safeguard your personal information in line with data protection laws and guidance. While we hope that we can resolve your concerns through the complaints process outlined above, you can also raise a concern to a data protection regulator.

For UK residents:

Please note that in due course and as part of the UK Data (Use and Access) Act 2025, individuals will be required to raise their complaint with Magners as the data controller before escalating it to the Information Commissioner’s Office (ICO).

You can find further information and contact details at https://ico.org.uk.

For Republic of Ireland residents:

https://www.dataprotection.ie